Suppose you’re talking with your Asian prospect or customer, everything is going fine, as far as you know.

But suddenly you hear some sucking sounds. Your counterpart is drawing in air through his teeth making a clearly audible sucking sound. NOT GOOD.

In general, Asians rarely give a straight out “No.” nor, will they show their emotions. This sucking-like sound means, “No” and that possibly they are upset. If you hear this back-off, rethink your strategy, and proceed with caution.