Drinking

In group-oriented societies like Asia, people have been hierarchically divided into superiors – inferiors. Primarily based on social class, sex, age, and occupation. As a result, it can be almost impossible for those in different groups to communicate effectively. This has also meant following extremely detailed and strictly enforced rules of etiquette. Violations of which can be devastating. This social system is highly impractical, to say the least, and has required a way to bypass all these rules of etiquette and taboos. “Let’s have a drink”

Umju – the great equalizer

Korea is an outstanding example of this. Umju (uhm-juu) or drinking (usually to much) has allowed people to ignore traditional etiquette to talk openly and honestly but only in specific settings. Typically, a bar or Karaoke room. During these Umju bouts people can remove their masks and reveal their true selves to each other. Only exception is when the big boss is present. What goes on there – stays there.

Bypassing the bypass

These bouts are absolutely necessary for establishing business relationships. It is not uncommon to be pressured into drinking to excess. Unless there is a specific medical reason to not drink, Koreans can feel constrained and awkward. Especially, when it’s a foreigner. Claiming you’re on antibiotics might be good enough in social situations but it’s weak when out with business contacts, trying to make a good impression. A way around this is to pretend you’re drunk after a couple of drinks and then sip for the rest of the night.

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