Did you know that Canada has a worldwide reputation as a supplier of quality products and services? Did you also know that our products are not well-known? Yep, it’s true. Why? Simply because very few companies take their products to the global market. And that’s a great loss! Not just to foreign markets, but to Canadian companies.
Facing tough economic times, Canadian companies are missing out on huge opportunities if they ignore foreign markets and rely heavily on Canadian and USA markets for growth and survival.
To succeed, your company must step into the global arena. The future is here and global integration is a reality.
If you’re not thinking global, you’re essentially handing your opportunities and profits over to competing companies, worldwide.
But you can’t just jump into this arena unprepared. It can be very tricky to find your best market and to understand “rules” of engagement in foreign markets.