The journey to your success entering Asian markets follows three steps,
1. First look:
Conduct and compile essential country market research including a preliminary marketing plan. Research is tailored to each company. This is the point to decide whether to: stay in your current situation or advance to a greater sales opportunity in Asia.
First look: Country market analysis, preliminary marketing plan, executive summary.
The First Look Program equips SME’s with the essential information needed to identify which Asian markets are the best to enter and meet company sales objectives. Company leaders will be better able to make educated business decisions and have a basic plan to know how next to proceed.
The research report answers questions such as:
who and where in Asia are the best new customers
what are they looking for
who is my competition
are there legal and trade restrictions
what are the red flags to watch out for
Regularly scheduled meetings are held to ensure we are headed in the right direction.
2. First Contact:
Based on the previous program, the best potential prospects are identified, screened, and selected. Video meetings are then arranged and scheduled to introduce yourself, company, and product/services. This is the chance to learn more about the prospect and for them to learn more about you and your company.
First Contact: Identify, choose and introductions
The First Contact program does two things:
- Identify, assess, compile, and contact a list of prequalified potential prospects.
- Introduce yourself and company to prospects through two live introductory video calls.
Companies doing business in Asia have consistently reported that these first introductions were critical to their long - term success. The purpose of these meetings is for you to get to know your prospects and for them to get to know you.
To make the best first impression, cross cultural coaching, and assistance with presentation materials such as Powerpoint, videos is provided.
Upon completion of the first contact program, introductions have been made a short list of preferred prospects will have emerged.
3. In Asia Meetings:
Scheduled in-person meetings with selected prospects. This has been repeatedly proven to be the most effective way to build stable, continuous, and profitable relationships. Companies can see the prospects operations firsthand and get a better sense of the marketplace. This is the ideal time and place to further showcase products/services. And, to explore and establish business agreements.
Asia Face to Face Meetings
Travel to Asia to meet face to face with selected prospective clients. This is highly recommended to build your business in Asia. Developing the levels of sales revenues you want requires good business/personal relations. Asians always prefer doing business with people who they know and have met in person. This is just a fact of doing business in the Asia Pacific.
These in-Asia, Asia meetings are priceless opportunities. SME’s will learn more about prospects, their operations, and the marketplace itself. This is an excellent opportunity to showcase your company's products, and services. As well as a chance to explore, discuss and potentially sign agreements.
Following the traditional and preferred way of doing business in Asia, our role is that of a third - party introducer and go- between. We facilitate these meetings on the company’s behalf and assist as needed or required.
Translators can be arranged upon request.